Indigo Soda
FOOD & BEVERAGE
No script Indigo Soda Give Away
BEN PUZZUOLI / CONTENT CREATOR / TECUMSEH, ONTARIO
Not a pour
decision.
Ben Puzzuoli is a Canadian content creator and single dad based in Tecumseh, Ontario, just outside Windsor. He is the neighborhood misfit with a backyard bar his neighbors love and his HOA does not. He makes short-form videos about kitchen accidents, dating after a couple of divorces, and the small absurdities of suburban life.
Brands hire him for two reasons. The audience trusts him, and the work keeps surfacing in AI search after the campaign ends.
4.4M
MONTHLY VIEWS
Rolling 90-day across 5 platforms
110%
AVG. WATCH TIME
15-sec video, about 16.5-sec average watch.
63+
BRAND CAMPAIGNS
Completed since 2024
Ben's videos hold attention. Average watch time runs just past the length of the video, so people finish, and many replay, before they scroll.
§ 03 / RECENT COLLABS
Recent brand work across six verticals.
2024–2026 / 63+ campaigns
63+ campaigns
↗
Jack Links
SNACKS
Fishing trip, missing jerky, payoff at the end
GoodLife Fitness
FITNESS
Gym membership pitch that doesn't sound like one
Indigo
HOME IMPROVEMENT
Went shopping for an Indigo Soda Refill at Rona.
Scare House Windsor
LOCAL ENTERTAINMENT
Halloween push, real Windsor crowd
Cocktail Bomb Shop
FOOD & BEVERAGE
Unique way to present a product gets attention
§ 04 / ABOUT THE CREATOR
“Most UGC stops working the day the campaign ends. Ben's keeps surfacing in AI search after the spend dries up.
Plate Lunch Collective, on Ben's brand work
Ben treats social like what it has actually become: a search and discovery layer for brands. Every video, caption, and comment is built to feed the questions real customers ask, in the language they use, on the platforms where they ask them.
His brand work spans food and beverage, fitness, home and lifestyle, sensitive verticals like health and finance, and local entertainment, with audiences across Canada and the United States.
He came to creator work from infrastructure. Before posting his first video, he founded and exited two technology companies: Robobak, a cloud backup company acquired by KineticD (now operating as Data Deposit Box), and Cayzu, his second technology company. The systems thinking shows up in the work.
READ THE FULL PROFILE →§ 05 / AFTER THE CAMPAIGN ENDS
The asset does not expire.
Most sponsored content works for about a week and then disappears. Ben builds each piece to answer a real question a real person is asking, which is the same thing AI search platforms look for when they decide what to cite and recommend. Months after a campaign runs, the video, the caption, and the brand are still the answer that surfaces when someone asks.
You stop paying. The content keeps working.
01
Built for the question
Each piece answers one thing a buyer actually asks, so it stays retrievable instead of buried in a feed.
02
Named, not just seen
The goal is the brand getting recommended by name in AI answers, not one more impression that vanishes.
03
Compounding, not disposable
Every campaign adds to what AI search already associates with the brand.
§ 06 / CHOOSE YOUR MARKET
Three ways to work, by market.
Where your audience is changes how the work is scoped and priced. Pick your path.
🇨🇦
Canadian brands
Creator content for Canadian brands that want local trust, everyday relatability, and human short-form assets that feel native to Canadian consumers.
View CAD rates →
🇺🇸
U.S. brands
Human, reusable creator assets for U.S. brands that need short-form content for organic, paid, and product storytelling.
View USD rates →
🇺🇸 → 🇨🇦
U.S. brands entering Canada
Test how your product, message, humor, and offer land with Canadian consumers through relatable creator content before scaling spend.
View USD/CAD rates →
§ 07 / WORK WITH ME
Hire Ben for short-form
brand work.
Ben takes a small number of brand partnerships each quarter. Sponsored UGC, platform-native shorts, longer story arcs across a campaign, usually with a two week runway.
Pricing scales with usage rights and exclusivity.
HOW BEN WORKS
Ben takes a small number of brand briefs each quarter and prioritizes briefs where the work can stay live past the campaign window.
The video is built to perform on the feed. The supporting copy is built to perform in search.
The AI search strategy is mapped with Plate Lunch Collective, an AI search optimization agency that consults with him on each campaign, so the work keeps surfacing in AI and social search long after the post goes live.